How we helped Drip Unique UK generate millions in sales
What Was Included In This Package?
Behind The Brand
Drip Unique UK was founded by childhood friends and now business partners, Dom and Alex. Their desire for this business model was fuelled by the founders love for sports and being active, both competing in sports at a high level during their teenage years.
Established in 2022 and incorporated in August 2023, Drip Unique UK initially started out selling via Instagram before launching their first website in early 2023. The brand is a sportswear reseller, specialising in bringing exclusive sportswear to the UK market.
They focus on selling some of the leading sportswear brands, such as Nike, ASICS, Berghaus and many more. Although they do have smaller relationships with brands like Montirex and Trailberg, they have always shared a strong interest in Nike products — consisting of footwear, tracksuits, jackets, gymwear and more.
Revenue up 424.58%
Orders up 237%
AOV up 50%
Our Strategy
Our process began with an onboarding which allowed us to gain access to their assets and collect key information about the brand. This allowed us to conduct market research and set clear in-platform benchmarks while working closely with the founders to understand product focuses and develop strong content to drive campaigns.
This led to an aggressive testing period to understand which creative formats and styles would generate consistent sales. Once we had a strong understanding of the ad account, the focus shifted toward developing the cold reach campaign to enhance new customer acquisition and improve first-purchase profitability.
.png)